Predictive Insight that drives Business Performance

Our simulation services help organizations understand, model and optimize how people, resources and experience come together.

Intelligent Service Design

Define opportunities for spatial and behavioral intelligence and accelerate future service design with analytics and simulation.

Synthetic Labs is a purpose-built consulting and integrated piloting service that helps clients learn by doing. By combining spatial intelligence, service design, and simulation, we enable organizations to quickly explore opportunities, validate ideas, and shape future-ready solutions. Through hands-on pilots and AI-driven proofs of concept, leaders can reduce risk, move faster, and unlock innovation that is both practical and scalable.

Define opportunities for spatial and behavioral intelligence and accelerate future service design with analytics and simulation.

Synthetic Labs is a purpose-built consulting and integrated piloting service that helps clients learn by doing. By combining spatial intelligence, service design, and simulation, we enable organizations to quickly explore opportunities, validate ideas, and shape future-ready solutions. Through hands-on pilots and AI-driven proofs of concept, leaders can reduce risk, move faster, and unlock innovation that is both practical and scalable.

Define opportunities for spatial and behavioral intelligence and accelerate future service design with analytics and simulation.

Synthetic Labs is a purpose-built consulting and integrated piloting service that helps clients learn by doing. By combining spatial intelligence, service design, and simulation, we enable organizations to quickly explore opportunities, validate ideas, and shape future-ready solutions. Through hands-on pilots and AI-driven proofs of concept, leaders can reduce risk, move faster, and unlock innovation that is both practical and scalable.

Spatial Intelligence Innovation
Identify opportunities through data-driven insight.

Service Design Strategies

Create user-centered concepts with measurable impact.

Service Design Strategies

Create user-centered concepts with measurable impact.

Service Design Strategies

Create user-centered concepts with measurable impact.

Pilot Simulations

Test ideas in controlled, high-fidelity environments.

Pilot Simulations

Test ideas in controlled, high-fidelity environments.

Pilot Simulations

Test ideas in controlled, high-fidelity environments.

AI Proof of Concept

Validate emerging technologies before scaling.

AI Proof of Concept

Validate emerging technologies before scaling.

AI Proof of Concept

Validate emerging technologies before scaling.

AI Native Simulation & Analytics

Model complex operations, service scenarios, and conduct virtual pilots to reduce risk and maximize outcomes.

Synthetic Simulation uses a multi-agent approach to replicate real-world complexity, from population flows to human–machine interactions. By running high-fidelity, agentic simulations, organizations can test strategies, evaluate operations, and optimize both services and environments before deploying them in the real world. This approach improves foresight, adaptability, and performance across complex settings.

Model complex operations, service scenarios, and conduct virtual pilots to reduce risk and maximize outcomes.

Synthetic Simulation uses a multi-agent approach to replicate real-world complexity, from population flows to human–machine interactions. By running high-fidelity, agentic simulations, organizations can test strategies, evaluate operations, and optimize both services and environments before deploying them in the real world. This approach improves foresight, adaptability, and performance across complex settings.

Model complex operations, service scenarios, and conduct virtual pilots to reduce risk and maximize outcomes.

Synthetic Simulation uses a multi-agent approach to replicate real-world complexity, from population flows to human–machine interactions. By running high-fidelity, agentic simulations, organizations can test strategies, evaluate operations, and optimize both services and environments before deploying them in the real world. This approach improves foresight, adaptability, and performance across complex settings.

Multi-agent Dynamics
Model and quantify human and agent behavior with accuracy.

Human-Machine Simulation

Optimize interactions between people and technology.

Human-Machine Simulation

Optimize interactions between people and technology.

Human-Machine Simulation

Optimize interactions between people and technology.

Evaluation of Complex Operations

Test performance under varying conditions.

Evaluation of Complex Operations

Test performance under varying conditions.

Evaluation of Complex Operations

Test performance under varying conditions.

Training + Service Optimization

Reinforce workforce readiness and service quality.

Training + Service Optimization

Reinforce workforce readiness and service quality.

Training + Service Optimization

Reinforce workforce readiness and service quality.

Place Intelligence and Optimization

Optimize space, occupancy, and experience through powerful scenario modeling.

Place Intelligence enables better decisions by modeling how places and portfolios respond to shifts in occupancy, demand, and policy. Leaders can test scenarios, compare outcomes, and choose resilient strategies that cut costs, reduce risk, and enhance user experience.

Optimize space, occupancy, and experience through powerful scenario modeling.

Place Intelligence enables better decisions by modeling how places and portfolios respond to shifts in occupancy, demand, and policy. Leaders can test scenarios, compare outcomes, and choose resilient strategies that cut costs, reduce risk, and enhance user experience.

Optimize space, occupancy, and experience through powerful scenario modeling.

Place Intelligence enables better decisions by modeling how places and portfolios respond to shifts in occupancy, demand, and policy. Leaders can test scenarios, compare outcomes, and choose resilient strategies that cut costs, reduce risk, and enhance user experience.

Portfolio Performance Foresight
Gain clarity across assets to guide investment.

Predictive Space and Occupancy Modeling

Anticipate shifts in demand and utilization.

Predictive Space and Occupancy Modeling

Anticipate shifts in demand and utilization.

Predictive Space and Occupancy Modeling

Anticipate shifts in demand and utilization.

Workforce Behavior Modeling

Understand how people interact with space at scale.

Workforce Behavior Modeling

Understand how people interact with space at scale.

Workforce Behavior Modeling

Understand how people interact with space at scale.

Policy + Program Optimization

Align decisions with evolving organizational needs.

Policy + Program Optimization

Align decisions with evolving organizational needs.

Policy + Program Optimization

Align decisions with evolving organizational needs.

IDEAS

Latest Work + Ideas

Research note: Beyond benchmarks—Quantifying the impact of policy and behavior on space planning with Simulation.

Based on our work with enterprise clients, our research shows how you can optimize space planning and forecasting when you quantify the impact of policy and behavior to drive enterprise planning with simulation.

Optimizing Place Performance with Simulation

Enterprises sometimes fear that AI will replace architects or service designers. The reality is the opposite.

The Future of the Intelligent Workplace

By weaving together data about people, space, cost, and behavior, enterprises can move from reactive management to predictive decision intelligence.

Getting Started

We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.

GET IN TOUCH

Getting Started

We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.

GET IN TOUCH

Getting Started

We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.

GET IN TOUCH