We power the collective intelligence of people, places, and things
We power the collective intelligence of people, places, and things
We power the collective intelligence of people, places, and things
DELIVERING ON-DEMAND INTELLIGENCE
Synthetic Studio was founded to help organizations harness data, integrate AI, and simulate complex systems to design better futures—improving performance, experience, and resilience across the environments where we live, work, and connect.
We see the world as a layered social, physical, and digital fabric—shaped by the interplay of people, design, economics, policy, technology, and infrastructure. To navigate the accelerating complexity of AI, climate change, and urban transformation, organizations need stronger data foundations, richer analytic models, and intelligent simulation tools that make invisible dynamics visible.
Synthetic Studio was founded to help organizations harness data, integrate AI, and simulate complex systems to design better futures—improving performance, experience, and resilience across the environments where we live, work, and connect.
We see the world as a layered social, physical, and digital fabric—shaped by the interplay of people, design, economics, policy, technology, and infrastructure. To navigate the accelerating complexity of AI, climate change, and urban transformation, organizations need stronger data foundations, richer analytic models, and intelligent simulation tools that make invisible dynamics visible.
Synthetic Studio was founded to help organizations harness data, integrate AI, and simulate complex systems to design better futures—improving performance, experience, and resilience across the environments where we live, work, and connect.
We see the world as a layered social, physical, and digital fabric—shaped by the interplay of people, design, economics, policy, technology, and infrastructure. To navigate the accelerating complexity of AI, climate change, and urban transformation, organizations need stronger data foundations, richer analytic models, and intelligent simulation tools that make invisible dynamics visible.
Our work helps teams prototype and optimize experiences, services, and environments—enabling healthier, more engaging, and more adaptive systems throughout the physical and digital world.
Our work helps teams prototype and optimize experiences, services, and environments—enabling healthier, more engaging, and more adaptive systems throughout the physical and digital world.
Design Principles for Enterprise Intelligence
Design Principles for Enterprise Intelligence
Design Principles for Enterprise Intelligence
01
01
Understand People to Understand Value
Understand People to Understand Value
Understand People to Understand Value
Navigating change and complexity demand a much richer ability to model and forecast behavior. Successful strategies will be grounded in ever deeper integration of behavior analytics into planning, design, and operations.
Navigating change and complexity demand a much richer ability to model and forecast behavior. Successful strategies will be grounded in ever deeper integration of behavior analytics into planning, design, and operations.
02
02
Without Solid Data Foundations, You Have Nothing
Without Solid Data Foundations, You Have Nothing
Without Solid Data Foundations, You Have Nothing
Without data there is no intelligence. Today’s built Enterprise data is often fragmented, of dubious quality, living across many systems, and managed differently in every organization. Success starts with a secure, fit-for-purpose, data foundation.
Without data there is no intelligence. Today’s built Enterprise data is often fragmented, of dubious quality, living across many systems, and managed differently in every organization. Success starts with a secure, fit-for-purpose, data foundation.
03
03
Plan for Collective, Diverse, Adaptive Intelligence
Plan for Collective, Diverse, Adaptive Intelligence
The future will not be “One AI to rule them all,” but a dynamic, diverse, evolving ecosystem of human, robotic, and agentic intelligences that will need to negotiate change together. Planning for intelligence means expecting constant adaptation among people, systems, and agents.
The future will not be “One AI to rule them all,” but a dynamic, diverse, evolving ecosystem of human, robotic, and agentic intelligences that will need to negotiate change together. Planning for intelligence means expecting constant adaptation among people, systems, and agents.
04
04
Speed to Learning is Competitive Advantage
Speed to Learning is Competitive Advantage
Competitive advantage used to be anchored in scale, or efficiency, or capability, or IP. In the new world it is how fast you can learn, and how well you can embed effective learning into your organization. You must design learning into everything you do.
Competitive advantage used to be anchored in scale, or efficiency, or capability, or IP. In the new world it is how fast you can learn, and how well you can embed effective learning into your organization. You must design learning into everything you do.
05
05
Simulation drives
Performance
Simulation drives
Performance
Better options are made possible by better forecasts. Advances in data, computation, and AI let you integrate on-demand, real time simulation into your decision workflows giving you much more powerful decision support across planning, design, delivery, and operations.
Better options are made possible by better forecasts. Advances in data, computation, and AI let you integrate on-demand, real time simulation into your decision workflows giving you much more powerful decision support across planning, design, delivery, and operations.
IDEAS
IDEAS
Latest Work + Ideas
Latest Work + Ideas
Latest Work + Ideas
Research note: Beyond benchmarks—Quantifying the impact of policy and behavior on space planning with Simulation.
Research note: Beyond benchmarks—Quantifying the impact of policy and behavior on space planning with Simulation.
Based on our work with enterprise clients, our research shows how you can optimize space planning and forecasting when you quantify the impact of policy and behavior to drive enterprise planning with simulation.
Optimizing Place Performance with Simulation
Optimizing Place Performance with Simulation
Enterprises sometimes fear that AI will replace architects or service designers. The reality is the opposite.
The Future of the Intelligent Workplace
The Future of the Intelligent Workplace
By weaving together data about people, space, cost, and behavior, enterprises can move from reactive management to predictive decision intelligence.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.