Fit-for-purpose teams for digital transformation
Fit-for-purpose teams for digital transformation
Fit-for-purpose teams for digital transformation
Founders
Richard Tyson
Co-founder, Managing Partner
Richard leads strategy and innovation for clients and the firm. He co-founded Synthetic Studio to realize a vision for design strategy led through computation. He has worked for 20 years at the intersection of design, business, and technology focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Richard leads strategy and innovation for clients and the firm. He co-founded Synthetic Studio to realize a vision for design strategy led through computation. He has worked for 20 years at the intersection of design, business, and technology focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Richard leads strategy and innovation for clients and the firm. He co-founded Synthetic Studio to realize a vision for design strategy led through computation. He has worked for 20 years at the intersection of design, business, and technology focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Chang-Yeon Cho, AIA, LEED AP
Co-founder, DESIGN INTELLIGENCE DIRECTOR
Chang is an architect and consultant who applies systems thinking, computational design, AI, and analytics to guide strategic decisions across physical and digital environments. With over 15 years advising global clients including Google, Delta, and Starbucks, he develops predictive modeling methods that reveal new insights into human–environment interaction. His work advances integrating architecture, data, and intelligence to inform design, strategy, and the evolution of adaptive, responsive spaces.
Chang is an architect and consultant who applies systems thinking, computational design, AI, and analytics to guide strategic decisions across physical and digital environments. With over 15 years advising global clients including Google, Delta, and Starbucks, he develops predictive modeling methods that reveal new insights into human–environment interaction. His work advances integrating architecture, data, and intelligence to inform design, strategy, and the evolution of adaptive, responsive spaces.
Chang is an architect and consultant who applies systems thinking, computational design, AI, and analytics to guide strategic decisions across physical and digital environments. With over 15 years advising global clients including Google, Delta, and Starbucks, he develops predictive modeling methods that reveal new insights into human–environment interaction. His work advances integrating architecture, data, and intelligence to inform design, strategy, and the evolution of adaptive, responsive spaces.
Team
Nathan Welch
SERVICE DESIGN DIRECTOR
Nathan blends research, strategy, and advanced analytics to create services that support people and scale sustainably. He’s passionate about improving quality of life through better systems, connecting human experience and enterprise ambition. With 15+ years across finance, infrastructure, and technology, he is ex-Gensler, Aurecon, Deloitte Digital, and Huge.
Nathan blends research, strategy, and advanced analytics to create services that support people and scale sustainably. He’s passionate about improving quality of life through better systems, connecting human experience and enterprise ambition. With 15+ years across finance, infrastructure, and technology, he is ex-Gensler, Aurecon, Deloitte Digital, and Huge.
Nathan blends research, strategy, and advanced analytics to create services that support people and scale sustainably. He’s passionate about improving quality of life through better systems, connecting human experience and enterprise ambition. With 15+ years across finance, infrastructure, and technology, he is ex-Gensler, Aurecon, Deloitte Digital, and Huge.
Leah Delany
STRATEGY DIRECTOR
Leah helps organizations plan with facts instead of gut feel, making the built environment smarter and more responsive. She brings experience from management consulting (SYPartners) and workplace strategy (Gensler), leading global teams through major transformations for clients including Facebook, IBM, Vodafone, Nike, Kellogg, Mubadala, and Philips.
Leah helps organizations plan with facts instead of gut feel, making the built environment smarter and more responsive. She brings experience from management consulting (SYPartners) and workplace strategy (Gensler), leading global teams through major transformations for clients including Facebook, IBM, Vodafone, Nike, Kellogg, Mubadala, and Philips.
Leah helps organizations plan with facts instead of gut feel, making the built environment smarter and more responsive. She brings experience from management consulting (SYPartners) and workplace strategy (Gensler), leading global teams through major transformations for clients including Facebook, IBM, Vodafone, Nike, Kellogg, Mubadala, and Philips.
John Dutton
DESIGn DIRECTOR
John partners with organizations of all sizes to design cohesive digital platforms. With deep experience in identity, experience design, and large-scale design systems, he focuses on how AI is reshaping creative practice—and helping clients build more adaptive digital products and experiences.
John partners with organizations of all sizes to design cohesive digital platforms. With deep experience in identity, experience design, and large-scale design systems, he focuses on how AI is reshaping creative practice—and helping clients build more adaptive digital products and experiences.
Ariane Semradova
Marketing + Program Management
Ariane brings 8 years of experience in marketing, program management, and events. She specializes in connecting people, ideas, and opportunities through strategy and execution. With expertise in international events and cross-cultural collaboration, she has led initiatives that keep complex projects on track and deliver impact. Fluent in four languages, she thrives in global contexts.
Ariane brings 8 years of experience in marketing, program management, and events. She specializes in connecting people, ideas, and opportunities through strategy and execution. With expertise in international events and cross-cultural collaboration, she has led initiatives that keep complex projects on track and deliver impact. Fluent in four languages, she thrives in global contexts.
Ariane brings 8 years of experience in marketing, program management, and events. She specializes in connecting people, ideas, and opportunities through strategy and execution. With expertise in international events and cross-cultural collaboration, she has led initiatives that keep complex projects on track and deliver impact. Fluent in four languages, she thrives in global contexts.
Eva Barbarossa
Senior Director, Strategy + Research
Eva leads strategy and research with 20+ years across global organizations, start-ups, and non-profits. She is passionate about systems, contexts, and language, driving outcomes that support humans and businesses. Past clients include Bayer, IBM, Verizon, Estee Lauder, and the UN. She holds an MBA from Columbia, an MA from Georgetown, and is completing a PhD at the University of London.
Eva leads strategy and research with 20+ years of experience across global organizations, start-ups, and non-profits. She is passionate about systems, contexts, and language, driving outcomes that support humans and businesses. Past clients include Bayer, IBM, Verizon, the NIH, and the UN. She holds an MBA from Columbia, an MA from Georgetown, and is completing a PhD at the University of London.
Eva leads strategy and research with 20+ years across global organizations, start-ups, and non-profits. She is passionate about systems, contexts, and language, driving outcomes that support humans and businesses. Past clients include Bayer, IBM, Verizon, Estee Lauder, and the UN. She holds an MBA from Columbia, an MA from Georgetown, and is completing a PhD at the University of London.
Nazim Ibrahim
Computational Design Engineer
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years of research in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years of research in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years of research in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Expert Partners
Chris Jerde
CEO of Jerde Analytics, Workplace Data Science Lead
Chris brings deep, concentrated expertise in applying advanced analytics to workplace performance. As Founder & CEO of Jerde Analytics, he guides corporate real estate executives in interpreting complex behavioral and spatial signals to inform design and portfolio strategy. His work with organizations such as Microsoft, Meta, Amazon, and Capital Group translates raw data into evidence-based insights that connect people, place, and performance.
Chris brings deep, concentrated expertise in applying advanced analytics to workplace performance. As Founder & CEO of Jerde Analytics, he guides corporate real estate executives in interpreting complex behavioral and spatial signals to inform design and portfolio strategy. His work with organizations such as Microsoft, Meta, Amazon, and Capital Group translates raw data into evidence-based insights that connect people, place, and performance.
Chris brings deep, concentrated expertise in applying advanced analytics to workplace performance. As Founder & CEO of Jerde Analytics, he guides corporate real estate executives in interpreting complex behavioral and spatial signals to inform design and portfolio strategy. His work with organizations such as Microsoft, Meta, Amazon, and Capital Group translates raw data into evidence-based insights that connect people, place, and performance.
Seung Wan Hong
Director and Professor at Mind Computation Lab
Seung Wan leads the Mind Computation Lab at Inha University in Korea exploring design computation, AI, and human behavior in virtual environments. His research explores how digital services and AI shape design creativity. His work has been supported by NRF and KAIA grants, with publications in Automation in Construction, Architectural Science Review, and Environment and Planning B. He holds a Ph.D. from UC Berkeley and has previously worked at UC Berkeley and the Technion.
Seung Wan leads the Mind Computation Lab at Inha University in Korea exploring design computation, AI, and human behavior in virtual environments. His research explores how digital services and AI shape design creativity. His work has been supported by NRF and KAIA grants, with publications in Automation in Construction, Architectural Science Review, and Environment and Planning B. He holds a Ph.D. from UC Berkeley and has previously worked at UC Berkeley and the Technion.
Seung Wan leads the Mind Computation Lab at Inha University in Korea exploring design computation, AI, and human behavior in virtual environments. His research explores how digital services and AI shape design creativity. His work has been supported by NRF and KAIA grants, with publications in Automation in Construction, Architectural Science Review, and Environment and Planning B. He holds a Ph.D. from UC Berkeley and has previously worked at UC Berkeley and the Technion.
Matt Merryfull
CEO of Neon Light, Technology and Design Lead
Matt is a technology leader working at the intersection of engineering, AI, and spatial computing. Formerly CTO at Razorfish Australia and Intelligent Design Agency, he led computational design and digital systems work for NEOM, Diriyah Gate, and the Royal Commission for AlUla. As a technical partner with Synthetic Studio, he builds AI-driven tools and spatial computing systems that help teams work smarter and deliver impact.
Matt is a technology leader working at the intersection of engineering, AI, and spatial computing. Formerly CTO at Razorfish Australia and Intelligent Design Agency, he led computational design and digital systems work for NEOM, Diriyah Gate, and the Royal Commission for AlUla. As a technical partner with Synthetic Studio, he builds AI-driven tools and spatial computing systems that help teams work smarter and deliver impact.
Matt is a technology leader working at the intersection of engineering, AI, and spatial computing. Formerly CTO at Razorfish Australia and Intelligent Design Agency, he led computational design and digital systems work for NEOM, Diriyah Gate, and the Royal Commission for AlUla. As a technical partner with Synthetic Studio, he builds AI-driven tools and spatial computing systems that help teams work smarter and deliver impact.
Enterprise Partners
Method
We partner with Method to help clients scale enterprise intelligence and data infrastructure with data design, data engineering, and enteprise software engineering services.
We partner with Method to help clients scale enterprise intelligence and data infrastructure with data design, data engineering, and enteprise software engineering services.
We partner with Method to help clients scale enterprise intelligence and data infrastructure with data design, data engineering, and enteprise software engineering services.
TAD
We partner with TAD to connect data intelligence with the infrastructure and systems that capture it, together defining and measuring success through spaces designed for superior experiences.
We partner with TAD to connect data intelligence with the infrastructure and systems that capture it, together defining and measuring success through spaces designed for superior experiences.
We partner with TAD to connect data intelligence with the infrastructure and systems that capture it, together defining and measuring success through spaces designed for superior experiences.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.