Decades of experience in simulation & spatial service analytics.
Decades of experience in simulation & spatial service analytics.
Decades of experience in simulation & spatial service analytics.
Team
Chang-Yeon Cho AIA, LEED AP
CO-Founder & CEO
Chang is an architect and consultant who applies systems thinking, computational design, AI, and analytics to guide strategic decisions across physical and digital environments. With over 15 years advising global clients including Google, Delta, and Starbucks, he develops predictive modeling methods that reveal new insights into human–environment interaction. His work advances integrating architecture, data, and intelligence to inform design, strategy, and the evolution of adaptive, responsive spaces.
Chang is an architect and consultant who applies systems thinking, computational design, AI, and analytics to guide strategic decisions across physical and digital environments. With over 15 years advising global clients including Google, Delta, and Starbucks, he develops predictive modeling methods that reveal new insights into human–environment interaction. His work advances integrating architecture, data, and intelligence to inform design, strategy, and the evolution of adaptive, responsive spaces.
Chang is an architect and consultant who applies systems thinking, computational design, AI, and analytics to guide strategic decisions across physical and digital environments. With over 15 years advising global clients including Google, Delta, and Starbucks, he develops predictive modeling methods that reveal new insights into human–environment interaction. His work advances integrating architecture, data, and intelligence to inform design, strategy, and the evolution of adaptive, responsive spaces.
Seung Wan Hong, PhD
Chief Research Officer
Seung Wan leads the Mind Computation Lab at Inha University in Korea exploring design computation, AI, and human behavior in virtual environments. His research explores how digital services and AI shape design creativity. His work has been supported by NRF and KAIA grants, with publications in Automation in Construction, Architectural Science Review, and Environment and Planning B. He holds a Ph.D. from UC Berkeley and has previously worked at UC Berkeley and the Technion.
Seung Wan leads the Mind Computation Lab at Inha University in Korea exploring design computation, AI, and human behavior in virtual environments. His research explores how digital services and AI shape design creativity. His work has been supported by NRF and KAIA grants, with publications in Automation in Construction, Architectural Science Review, and Environment and Planning B. He holds a Ph.D. from UC Berkeley and has previously worked at UC Berkeley and the Technion.
Seung Wan leads the Mind Computation Lab at Inha University in Korea exploring design computation, AI, and human behavior in virtual environments. His research explores how digital services and AI shape design creativity. His work has been supported by NRF and KAIA grants, with publications in Automation in Construction, Architectural Science Review, and Environment and Planning B. He holds a Ph.D. from UC Berkeley and has previously worked at UC Berkeley and the Technion.
Greg Kirkpatrick
ServiceMatrix Data Engineer
Greg builds scalable software systems and simulation platforms for large-scale computation and analysis. He focuses on high-performance computing, distributed systems, and tools that turn complex environments into actionable models. With experience across startups and engineering teams, he has developed simulation infrastructure, data pipelines, and cloud-based platforms for intensive workloads. He is particularly interested in using simulation and data systems to help organizations explore complex problems.
Greg builds scalable software systems and simulation platforms for large-scale computation and analysis. He focuses on high-performance computing, distributed systems, and tools that turn complex environments into actionable models. With experience across startups and engineering teams, he has developed simulation infrastructure, data pipelines, and cloud-based platforms for intensive workloads. He is particularly interested in using simulation and data systems to help organizations explore complex problems.
Greg builds scalable software systems and simulation platforms for large-scale computation and analysis. He focuses on high-performance computing, distributed systems, and tools that turn complex environments into actionable models. With experience across startups and engineering teams, he has developed simulation infrastructure, data pipelines, and cloud-based platforms for intensive workloads. He is particularly interested in using simulation and data systems to help organizations explore complex problems.
Ibrahim Nazim
Simulation Analytics Engineer
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years of research in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years of research in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years of research in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nick Watkins, PhD
Design Research lead
Nick is a pioneer in evidence-based design, an environmental psychologist by training and strategist by practice. He turns behavioral and spatial data into decisions that right-size portfolios, cut rework, and lift efficiency and engagement by 30%. He builds the methods and products behind the work. 20+ years across healthcare, life sciences, education, and workplace. Ex-Gensler, HOK, Cannon Design.
Nick is a pioneer in evidence-based design, an environmental psychologist by training and strategist by practice. He turns behavioral and spatial data into decisions that right-size portfolios, cut rework, and lift efficiency and engagement by 30%. He builds the methods and products behind the work. 20+ years across healthcare, life sciences, education, and workplace. Ex-Gensler, HOK, Cannon Design.
Nick is a pioneer in evidence-based design, an environmental psychologist by training and strategist by practice. He turns behavioral and spatial data into decisions that right-size portfolios, cut rework, and lift efficiency and engagement by 30%. He builds the methods and products behind the work. 20+ years across healthcare, life sciences, education, and workplace. Ex-Gensler, HOK, Cannon Design.
Board
Richard Tyson
Co-Founder, Board Member
Richard co-founded Synthetic Studio to realize a vision for design strategy led through computation, and shaped the firm’s early strategy and positioning. He now serves on the board, supporting the company’s technology-focused growth. He has worked for 20 years at the intersection of design, business, and technology, focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Richard co-founded Synthetic Studio to realize a vision for design strategy led through computation, and shaped the firm’s early strategy and positioning. He now serves on the board, supporting the company’s technology-focused growth. He has worked for 20 years at the intersection of design, business, and technology, focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Richard co-founded Synthetic Studio to realize a vision for design strategy led through computation, and shaped the firm’s early strategy and positioning. He now serves on the board, supporting the company’s technology-focused growth. He has worked for 20 years at the intersection of design, business, and technology, focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Enterprise Partners
TAD
We partner with TAD to connect data intelligence with the infrastructure and systems that capture it, together defining and measuring success through spaces designed for superior experiences.
We partner with TAD to connect data intelligence with the infrastructure and systems that capture it, together defining and measuring success through spaces designed for superior experiences.
We partner with TAD to connect data intelligence with the infrastructure and systems that capture it, together defining and measuring success through spaces designed for superior experiences.
Getting started
Model it. Measure it. Then build it.
Getting Started
Model. Measure. Optimize. Your future service ecosystem.
Getting Started
Model. Measure. Optimize. Your future service ecosystem.