Fit-for-purpose teams for digital transformation
Fit-for-purpose teams for digital transformation
Fit-for-purpose teams for digital transformation
Founders
Richard Tyson
Co-founder, Managing Partner
Richard leads strategy and innovation for clients and the firm. He co-founded Synthetic Studio to realize a vision for design strategy led through computation. He has worked for 20 years at the intersection of design, business, and technology focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Richard leads strategy and innovation for clients and the firm. He co-founded Synthetic Studio to realize a vision for design strategy led through computation. He has worked for 20 years at the intersection of design, business, and technology focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Richard leads strategy and innovation for clients and the firm. He co-founded Synthetic Studio to realize a vision for design strategy led through computation. He has worked for 20 years at the intersection of design, business, and technology focusing on human-centered approaches to design and machine intelligence. Ex-Gensler, Frog Design. Clients have included Google, IBM, SK Telecom, GS Group, the UN, and DARPA.
Chang-Yeon Cho
Co-founder, DESIGN INTELLIGENCE DIRECTOR
Chang blends architectural expertise with computational design, AI, and analytics to shape intelligent environments. With 15+ years advising global clients including Google, Delta, and Starbucks, he partners with academia and publishes research, advancing simulation methods to realize predictive place intelligence and unlock the future of human–environment interaction.
Chang blends architectural expertise with computational design, AI, and analytics to shape intelligent environments. With 15+ years advising global clients including Google, Delta, and Starbucks, he partners with academia and publishes research, advancing simulation methods to realize predictive place intelligence and unlock the future of human–environment interaction.
Chang blends architectural expertise with computational design, AI, and analytics to shape intelligent environments. With 15+ years advising global clients including Google, Delta, and Starbucks, he partners with academia and publishes research, advancing simulation methods to realize predictive place intelligence and unlock the future of human–environment interaction.
Team
Nathan Welch
SERVICE DESIGN DIRECTOR
Nathan blends research, strategy, and advanced analytics to create services that support people and scale sustainably. He’s passionate about improving quality of life through better systems, connecting human experience and enterprise ambition. With 15+ years across finance, infrastructure, and technology, he is ex-Gensler, Aurecon, Deloitte Digital, and Huge.
Nathan blends research, strategy, and advanced analytics to create services that support people and scale sustainably. He’s passionate about improving quality of life through better systems, connecting human experience and enterprise ambition. With 15+ years across finance, infrastructure, and technology, he is ex-Gensler, Aurecon, Deloitte Digital, and Huge.
Nathan blends research, strategy, and advanced analytics to create services that support people and scale sustainably. He’s passionate about improving quality of life through better systems, connecting human experience and enterprise ambition. With 15+ years across finance, infrastructure, and technology, he is ex-Gensler, Aurecon, Deloitte Digital, and Huge.
Leah Delany
STRATEGY DIRECTOR
Leah helps organizations plan with facts instead of gut feel, making the built environment smarter and more responsive. She brings experience from management consulting (SYPartners) and workplace strategy (Gensler), leading global teams through major transformations for clients including Facebook, IBM, Vodafone, Nike, Kellogg, Mubadala, and Philips.
Leah helps organizations plan with facts instead of gut feel, making the built environment smarter and more responsive. She brings experience from management consulting (SYPartners) and workplace strategy (Gensler), leading global teams through major transformations for clients including Facebook, IBM, Vodafone, Nike, Kellogg, Mubadala, and Philips.
Leah helps organizations plan with facts instead of gut feel, making the built environment smarter and more responsive. She brings experience from management consulting (SYPartners) and workplace strategy (Gensler), leading global teams through major transformations for clients including Facebook, IBM, Vodafone, Nike, Kellogg, Mubadala, and Philips.
John Dutton
DESIGn DIRECTOR
John partners with organizations of all sizes to design cohesive digital platforms. With deep experience in identity, experience design, and large-scale design systems, he focuses on how AI is reshaping creative practice—and helping clients build more adaptive digital products and experiences.
John partners with organizations of all sizes to design cohesive digital platforms. With deep experience in identity, experience design, and large-scale design systems, he focuses on how AI is reshaping creative practice—and helping clients build more adaptive digital products and experiences.
Ariane Semradova
Marketing + Program Management
Ariane brings 8 years of experience in marketing, program management, and events. She specializes in connecting people, ideas, and opportunities through strategy and execution. With expertise in international events and cross-cultural collaboration, she has led initiatives that keep complex projects on track and deliver impact. Fluent in four languages, she thrives in global contexts.
Ariane brings 8 years of experience in marketing, program management, and events. She specializes in connecting people, ideas, and opportunities through strategy and execution. With expertise in international events and cross-cultural collaboration, she has led initiatives that keep complex projects on track and deliver impact. Fluent in four languages, she thrives in global contexts.
Ariane brings 8 years of experience in marketing, program management, and events. She specializes in connecting people, ideas, and opportunities through strategy and execution. With expertise in international events and cross-cultural collaboration, she has led initiatives that keep complex projects on track and deliver impact. Fluent in four languages, she thrives in global contexts.
Eva K. Barbarossa
Senior Director, Strategy + Research
Eva leads strategy and research with 20+ years across global organizations, start-ups, and non-profits. She is passionate about systems, contexts, and language, driving outcomes that support humans and businesses. Past clients include Bayer, IBM, Verizon, Estee Lauder, and the UN. She holds an MBA from Columbia, an MA from Georgetown, and is completing a PhD at the University of London.
Eva leads strategy and research with 20+ years across global organizations, start-ups, and non-profits. She is passionate about systems, contexts, and language, driving outcomes that support humans and businesses. Past clients include Bayer, IBM, Verizon, Estee Lauder, and the UN. She holds an MBA from Columbia, an MA from Georgetown, and is completing a PhD at the University of London.
Eva leads strategy and research with 20+ years across global organizations, start-ups, and non-profits. She is passionate about systems, contexts, and language, driving outcomes that support humans and businesses. Past clients include Bayer, IBM, Verizon, Estee Lauder, and the UN. She holds an MBA from Columbia, an MA from Georgetown, and is completing a PhD at the University of London.
Nazim Ibrahim
Computational Design Engineer
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Nazim creates computational workflows and data systems that unlock efficiency, creativity, and insight. He connects design and technology to make architecture and urban systems more adaptive, sustainable, and human-centered. With 15 years in architecture, computational design, and spatial analytics, he turns advanced research into practical solutions. Ex–Meta Design Lab, Ex–Centre for Sustainable Asian Cities.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.
Getting Started
We partner with companies, consultancies, and design firms to accelerate digital strategy and AI in the built environment.