● CAPABILITIES

Test new systems before committing millions in capital. Ensure they stay effective over time

Test new systems before committing millions in capital. Ensure they stay effective over time

ServiceMatrix connects spatial, experiential, and operational views of the same future scenario. Human behavior and the experience it creates are performance data, so teams see how decisions reinforce each other instead of trading off.

ServiceMatrix connects spatial, experiential, and operational views of the same future scenario. Human behavior and the experience it creates are performance data, so teams see how decisions reinforce each other instead of trading off.

ServiceMatrix connects spatial, experiential, and operational views of the same future scenario. Human behavior and the experience it creates are performance data, so teams see how decisions reinforce each other instead of trading off.

3D Views and Spatial Analytics

3D VISUALIZATION AND SPATIAL ANALYTICS

Visualize how the layout performs under agent activity.

Animated 3D playback, heatmaps, and spatial performance across visibility, connectivity, and flow.

Agent Journey Mapping

Quantify the experience and choices of every patient and provider.

Journey timelines, experience scores by archetype, and time-in-space breakdowns.

Dashboard demo

Scenario Dashboard

Track ecosystem performance through experience, operations, and design lenses.

KPI tracking, comparison views, and drill-down analytics

Physical AI is rewriting the service playbook. Our simulation accelerates how decisions get made in a dynamic service environment.

Physical AI is rewriting the service playbook. Our simulation accelerates how decisions get made in a dynamic service environment.

Physical AI is rewriting the service playbook. Our simulation accelerates how decisions get made in a dynamic service environment.

● OUR BRLIEF

Human Behavior is the missing signal for service decisions

Human behavior is the missing signal for service decisions

Human Behavior is the missing signal for service decisions

Every operational and design choice exists to shape human experience. The behaviors that follow are what actually drive service performance.

TASK PATH

SIMULATED BEHAVIOR

People move, decide, and interact based on their goals, familiarity, and preferences. Modeling those differences reveals the pathways and pressure points that service decisions actually depend on.

Left: what task diagrams assume. Right: what agents actually do.

● TECHNOLOGY

Discover the human dimension of your hybrid human-robot-AI environment.

Discover the human dimension of your hybrid human-robot-AI environment.

Discover the human dimension of your hybrid human-robot-AI environment.

ServiceMatrix is a healthcare environment simulation with cognitive agents. It models doctors and nurses, patients and families, and support staff as they move, decide, and interact with each other, with robots, and with AI-enabled systems.

ServiceMatrix is a healthcare environment simulation with cognitive agents. It models doctors and nurses, patients and families, and support staff as they move, decide, and interact with each other, with robots, and with AI-enabled systems.

THE SIMULATION ENGINE

Cognitive agents carry identity, memory, goals, and relationships. Each one perceives the room, decides, and acts. Nothing is scripted: behavior and experience emerge, the way they do in real life.

Thousands of runs across hundreds of scenarios.

THE SYNTHETIC DASHBOARD

One synchronized view across experience, operational, and design KPIs. Shift the lens from a single journey to whole-floor patterns without changing the model. Every number traces back to simulated moments.

Evidence you can interrogate, not a black box.

● APPLICATIONS

Investigations we run.

Investigations we run.

Every investigation is structured around a decision, running thousands of simulated scenarios to answer the questions your team needs resolved.

Every investigation is structured around a decision, running thousands of simulated scenarios to answer the questions your team needs resolved.

Every investigation is structured around a decision, running thousands of simulated scenarios to answer the questions your team needs resolved.

01

01

Patient & Staff Performance KPI

Patient & Staff Performance KPI

Patient & Staff Performance KPI

Behavioral simulation of patient experience, staff effectiveness, and robotic productivity. Custom KPIs calibrated to your organization’s success goals.

Behavioral simulation of patient experience, staff effectiveness, and robotic productivity. Custom KPIs calibrated to your organization’s success goals.

Experience Score, Staff Effectiveness, Risk Index, Quality Score

02

02

Operational Variability

Operational Variability

Operational Variability

Scenario testing across throughput conditions, staffing models, collaboration structures, and robotic configurations. System-level performance and the drivers behind the strongest outcomes.

Scenario testing across throughput conditions, staffing models, collaboration structures, and robotic configurations. System-level performance and the drivers behind the strongest outcomes.

Throughput, queue length, scheduling logic, continuity of care

03

03

Robotic Service Flow Testing

Robotic Service Flow Testing

Robotic Service Flow Testing

Ergonomic testing, service logic, pathway strategies, and fleet sizing. Deployment optimization and reduced interruption during change.

Ergonomic testing, service logic, pathway strategies, and fleet sizing. Deployment optimization and reduced interruption during change.

Robot conflicts, runtime vs idle and charging time, standby locations

04

04

Layout & Design Performance

Layout & Design Performance

Layout & Design Performance

Stress testing of flow conflicts, interaction dynamics, and experience factors across design options. Design resilience, performance limits, and calibration for programming and operations.

Stress testing of flow conflicts, interaction dynamics, and experience factors across design options. Design resilience, performance limits, and calibration for programming and operations.

Seating configuration, corridor sizing, program mix, adjacencies and pathways

We work with health systems directly, and with device manufacturers and design partners delivering to them. Talk to us about scoping the right investigation.

We work with health systems directly, and with device manufacturers and design partners delivering to them. Talk to us about scoping the right investigation.

We work with health systems directly, and with device manufacturers and design partners delivering to them. Talk to us about scoping the right investigation.

INSIGHTS

INSIGHTS

Care optimization is an ecosystem problem.

Care optimization is an ecosystem problem.

Why ecosystem modeling accelerates innovation. Healthcare ran out of time to learn by trial and error alone.

The journey map isn't a drawing. It's data.

The journey map isn't a drawing. It's data.

A quantified journey turns human-centered vision into evidence. Compare service options before committing, defend the decision, and understand what drives the result.

Getting started

Model it. Measure it. Then build it.

GET IN TOUCH

Getting Started

Model. Measure. Optimize. Your future service ecosystem.

GET IN TOUCH

Getting Started

Model. Measure. Optimize. Your future service ecosystem.

GET IN TOUCH