The Synthetic Future of Design for Business Performance
Today’s advances in data and simulation empower you to visualize and measure the future impact of design in unprecedented ways, letting you directly connect design with future business performance.
With AI and computation, you can simulate hundreds or thousands of “what if” design scenarios that would be impossible to test through piloting or experience research alone. And you can do it at many scales: small sites, large campuses, physical-virtual interaction, or vast portfolios.
Synthetic Worlds
In these powerful synthetic, simulated worlds, you can test retail, future of work, or hospitality design scenarios without building them first. Model how future customers, workforce, or policy changes will likely impact existing or proposed design strategies over time. Explore how integrated physical and digital services will influence future journeys in patient-provider interaction, traveler pathways, or patterns of collaboration and learning. Computation gives you a powerful new toolkit for designing the future:
· Model future customer interactions or workflows.
· Measure future design or planning strategies.
· Quantify business outcomes across multiple scenarios.
· Model the implications of different planning choices.
· Clarify options and trade-offs given different expected behaviors or policies.
· Identify optimal pathways to desired goals.
· Integrate simulation intelligence for continuous improvement.
Computation and The Design Imagination
Ultimately, advanced computation broadens the design imagination. It lets planners and designers see the measurable factors, relationships, and constraints that matter most. It reveals options, limits, and opportunities that would otherwise be hidden. Modeling the future gives leaders the confidence to make innovation commitments and the ability to communicate the impact of innovation with teams and executives. It lets you quantify the future to deliver results that matter most to your enterprise: cost savings, efficiency, experience, resilience, customer engagement, and more.
We founded Synthetic Studio to help everyone access these capabilities and accelerate the better futures you imagine. We are excited to work with you.
Richard and Chang.